Lesson 4a Media Promotion and Regulators
Learning Objectives:
K: About the ways media industries promote their products and are regulated.U: Why the media needs to be regulated.BAT: Undertake activities to evidence what you understand about promotion and regulation of media.CO: Use media terminology throughout your verbal and written communication.
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READ, COPY and PASTE this information on a new blog post.
THEN, undertake the activities and quiz at the end of the blog post.
Media industry marketing and promotion
Media organisations market and promote media texts in various ways:
- Celebrity endorsement - actor interviews on chat shows just before a film release.
- Cross-media campaigns - advertising films on television, radio and the internet.
- Market research of audience likes and dislikes through surveys and consumer reviews.
Media texts such as Hollywood films or tabloid newspapers are aimed at a mass market audience.
Specialist content like Gardener�s World magazine target a specific niche audience.
The typical advertising and promotional ways media industries use to advertise their products are:
The typical advertising and promotional ways media industries use to advertise their products are:
- Video adverts: TV commercials, trailers (cinema), TV spots, youtube adverts.
- Print adverts: in newspapers, magazines, billboards.
- Audio adverts: Radio adverts.
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Media consumption
Although mass and niche audiences differ in size, the way we consume media texts is very much a personal experience.
We may be in a cinema with dozens of other people but our experience of the film we are watching is unique to ourselves.
In the modern world we increasingly consume media texts alone in our individual private spaces;
- on a home computer,
- tablet,
- personal music player or
- smartphone.
Although we consume media texts in this personalised way, our responses to media content can be shared socially via word of mouth, internet forums and social media.
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Media regulation
Media producers are always looking for ways to grab our attention and even try to influence how we live our lives.
This makes the media a powerful force in the modern world.
Therefore, regulation is essential to ensure that the media operates within clear guidelines and its ability to change the way we perceive the world, is kept in check.
An organisation can regulate itself internally (the magazine and newspaper industries do this), or an external agency can independently regulate it (the British Board of Film Classification regulates the film industry).
The main Media Industry regulators are:
-------------------------The main Media Industry regulators are:
- BBFC (British Board of Film Classification)
- PEGI
- OFCOM
- ASA (Advertising Standards Agency)
- PCC (Press Complaints Commission - now called IPSO).
TASK 3 - MEDIA REGULATORS.
Answer the following questions about media consumption, regulation and promotion: You may use another padlet of just write it in your blog post.
Name the institution that regulates (and find their logos):
- The video gaming industry.
- TV and Radio.
- Cinema and DVDs.
- Advertisements.
- Newspapers and magazines.
TASK 3 - Part B.
Look at the front pages and print adverts below and answer the following questions:
- What do you think the original intentions are of the texts?
- What are the hidden underlying messages in the texts?
- Why do you think the creators wanted to encode these texts with these hidden messages?
- Why would audiences have an issue with the texts? What is it about them that may cause concern?
You may create a padlet for this.
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PLENARY
Answer this google forms... click here to access it.
After you complete the form, look, copy and paste the Popplet below onto your own blog post and write your own interpretation of it.
