Lesson 4 Media Industries
Learning Objectives:
K: The kind of media industries that exist.
U: They type of media these industries produce and how they are promoted and regulated.
BAT: Produce relevant work that evidences your understanding of media industries.
CO: Use media terminology correctly and effectively throughout lesson.
Learning Principle: 5 - Wider Reading, 4 - apply knowledge to unfamiliar scenarios.
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KEY INFO (READ, UNDERSTAND, copy and paste this on A NEW BLOG POST).
WHAT IS THE MEDIA INDUSTRY?
Learning Principle 5:
Click on this link to learn about the 30 most successful media companies in the world 2017. How many of these do you know?
The media industry can be defined as a varied collection of organisations that share the production, publication and distribution of media texts/products. Examples of media organisations include:
- BBC
- Disney
- News Corp
- Nintendo
- Marvel
- The Guardian
Media texts can be used to inform, entertain, or promote ideas or products.
Audiences can consume media texts in many different formats (types: Video, audio and interactive) on a range of platforms (TV, Radio, Cinema, the internet).
�Traditional media� or �old media� are the names given to the industries that existed before the internet, like radio, print and television.
There are also emerging formats and platforms for media texts that have developed since the rise of the internet. They are called �new media� and include:
- Websites
- Blogs
- Vlogs
- Online games
- Podcasts
- Apps
New media is on-demand content accessed via the internet through digital devices, such as personal computers and smartphones.
New media texts can involve interactive elements such as audience engagement and feedback.
Technological advancement has allowed previously separate media industries to develop media convergence.
Media convergence lets audiences use one platform to consume various types of media texts.
For example, on a smartphone, tablet, or laptop you can listen to the radio or download music, surf the internet, watch videos, read newspapers and magazines, and participate in social media.
Popular social media sites like Twitter and Facebook are drivers of media convergence as they allow audiences to post links to a variety of media texts that they want to share.
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TASK 1:
Using Padlet, create a new canvas that evidences you understand the types of media industries that exist. Your padlet could look like this:
Answer these questions after youve embedded your padlet to your blog post.
- What is the difference between Old Media and New Media?
- What is your understanding of media convergence?
- Why do you think there are so many types of media industries?
- Whats the benefit of having so many types of media products available to audiences?
- What do you think are potential issues with having so many types of media products available to audiences?
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KEY INFO 2 (READ, UNDERSTAND, copy and paste this on the same blog post).
The media industry means business
Organisations within the media industries produce content with the aim of making money from our consumption. Exceptions to this would be public service broadcasters (PSB) like the BBC.
TV LICENCE SPLIT - PER YEAR PER HOME IN THE UK - HOW MANY HOMES DO YOU THINK THERE ARE IN THE UK?
Learning Principle 5 - Wider reading:
click on this link to learn about the prices of advertising in the Sun Newspaper
click on this link to learn about the prices of advertising in fashion magazines.
Click on this link to learn about the prices of advertising in TV in the UK.
Click on this link to learn about the prices of advertising on the X Factor.
TV LICENCE SPLIT - PER YEAR PER HOME IN THE UK - HOW MANY HOMES DO YOU THINK THERE ARE IN THE UK?
Learning Principle 5 - Wider reading:
click on this link to learn about the prices of advertising in the Sun Newspaper
click on this link to learn about the prices of advertising in fashion magazines.
Click on this link to learn about the prices of advertising in TV in the UK.
Click on this link to learn about the prices of advertising on the X Factor.
However, all media organisations market and promote their content to develop and maintain an audience.
Media organisations use branding to help establish a brand identity that audiences can invest in and remain loyal to.
A brand identity will be built up over time.
It is reinforced with advertising campaigns and new products that represent the VALUES of the organisation.
A good example of this is Pixar who have developed a very recognisable style of animation.
Recent films like Inside Out and Finding Dory share many of the design elements of the original Toy Story movie.
Audiences have come to associate the Pixar style of animation with their brand identity and logo.
Most multinational media brands are easily recognisable by their logo, like the BBC blocks.
Sometimes a company will buy another smaller company partly to use their branding, such as when Disney bought Pixar.
LP4: Apply knowledge to unfamiliar scenarios.
Click on this link to have a little game of "recognising the corporal logo". By playing this you will be able to see the power logos / branding have on audiences.
TASK 2:
Using another form of technology (app), produce evidence that you have understood the fact that media industries makes money. You could use another padlet. Look at the example below to give you an idea of how to set this out and the type of information you need to include.
After you have created and embedded your padlet to your blog post, please answer the following questions:
- Why is it important for companies to have recognisable logos?
- Why do you think some companies provide their services to audiences for free - youtube, spotify?
- Cross-media company
- Public Service Broadcaster
- Brand Identity
- Commercial media company
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KEY INFO 3 (READ, UNDERSTAND, COPY AND PASTE IN YOUR BLOG POST)
Media industry marketing and promotion
Media organisations market and promote media texts in various ways:
- Celebrity endorsement - actor interviews on chat shows just before a film release.
- Cross-media campaigns - advertising films on television, radio and the internet.
- Market research of audience likes and dislikes through surveys and consumer reviews.
Media texts such as Hollywood films or tabloid newspapers are aimed at a mass market audience.
Specialist content like Gardener�s World magazine target a specific niche audience.